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Awards: Indigo Design, The Drum B2B (Best Content Marketing Campaign), MarCom, Hermes, Content Marketing Awards

IBM was seeking to communicate its offerings in the supply chain space for manufacturers. What resulted was an explanatory video series, translated into ten languages and offering a “choose your own adventure” option.

First-time home buying was at a record low, so CENTURY 21 Real Estate was seeking a way to motivate millennials to buy property. Research revealed that home buying wasn’t the only grown-up action this audience avoids. Adulting 101 became the brand's answer to tackling those overwhelming demands of life. 

Grubhub is one of the largest food delivery services in the United States. A fast re-brand meant a new content strategy had to match the client’s vision of what an elevated approach to food delivery could look like.

The World Aviation Festival brings together major airlines’ top leaders from across the globe. IBM was seeking for a way to stand out as a trusted and expert partner to these leaders.

Corkcicle strives to make every sip of your drink as good as the first. The company was looking to promote a new line of products in time for the holiday season. These three videos show the polished message that results from copywriter, videographer, director, and content strategist working together.

Stubhub was seeking a campaign that would unite all of its digital platforms. What resulted was Joy to the Fans, a month-long series of giveaways and trivia tid-bits that excited fans of music, sports, theater, and comedy.

During the holiday season, NBCUniversal was seeking a way to promote its partnership with the Arbor Day Foundation. Specifically, the brand wanted to mobilize people to take part in the commitment to plant one million trees.

Working with developers and an innovative design team, Share a Tree consisted of a microsite asking users to send ecards instead of traditional paper cards for the season. Users could upload a photo and choose themed borders, thereby saving trees without sacrificing holiday cheer. NBCUniversal and Arbor Day Foundation committed to planting a tree for every action that was taken throughout the campaign. 

The result: over one million social interactions and one million trees planted.

Entenmann's is an established brand with a long history and loyal fans. My team and I treated the Entenmann's Facebook presence as a celebrational channel, creating excitement among community members of seasonal products that appeared throughout the year.