Campaigns that were concepted and executed by John Kultgen.
Share A Tree ᐧ NBCUniversal
These Foods Will Rule 2016 ᐧ Grubhub
Short Form Copy
Social media statuses, banner ads, and other samples under 200 words.
Content marketing strategies conceived and implemented.
IBSChek: It's Better To Know
IBSchek is an non-invasive test that confirms Irritable Bowel Syndrome. An analysis of the social landscape confirmed that this affliction didn’t have to be serious or sad. Users are willing to lightheartedly talk #IBSproblems, #IBStips, and other popular topics. We approached the call to get tested with optimistic and lighthearted content around the IBS-patient’s lifestyle. Fun videos, images, and quick tips sparked conversation around living with IBS over key holidays and events.
The Race for the NL Pennant • StubHub
Stubhub was seeking a compelling way to showcase MLB postseason tickets. Utilizing Facebook's capability to support GIFs, which had just been fully released at the time, this series tracked teams' wins as they progressed.