First time home buying is at a record low, so CENTURY 21 Real Estate was seeking a way to motivate Millennials to buy property. Turns out, home buying isn't the only grown up task this age group avoids. Adulting 101 became the brand's answer to tackling those overwhelmingly mature tasks we all have to face.
Grubhub is one of the largest food delivery services in the United States. A re-brand challenged me to deliver an approach that aligned with the team's vision of what an elevated approach to food delivery could look like.
Corkcicle strives to make every sip of your drink as good as the first. The company was looking to promote a new line of products in time for the holiday season. These three videos show the polished message that results from copywriter, videographer, director, and content strategist working together.
IBSchek is an non-invasive test that confirms Irritable Bowel Syndrome. An analysis of the social landscape confirmed that this affliction didn’t have to be serious or sad. Users are willing to lightheartedly talk #IBSproblems, #IBStips, and other popular topics. We approached the call to get tested with optimistic and lighthearted content around the IBS-patient’s lifestyle. Fun videos, images, and quick tips sparked conversation around living with IBS over key holidays and events.
Stubhub was seeking a campaign that would unite all of its digital platforms. What resulted was Joy to the Fans, a month-long series of giveaways and trivia tid-bits that excited fans of music, sports, theater, and comedy.
During the holiday season, NBCUniversal was seeking a way to promote its partnership with the Arbor Day Foundation. Specifically, the brand wanted to mobilize people to take part in the commitment to plant one million trees.
Working with developers and an innovative design team, Share a Tree consisted of a microsite asking users to send ecards instead of traditional paper cards for the season. Users could upload a photo and choose themed borders, thereby saving trees without sacrificing holiday cheer. NBCUniversal and Arbor Day Foundation committed to planting a tree for every action that was taken throughout the campaign.
The result: over one million social interactions and one million trees planted.
Entenmann's is an established brand with a long history and loyal fans. My team and I treated the Entenmann's Facebook presence as a celebrational channel, creating excitement among community members of seasonal products that appeared throughout the year.