Buy with Prime has been shown to increase shopper conversion by 25% on average, according to internal Amazon data. This data point measures the average increase in shoppers who placed an order when Buy with Prime was an available purchase option versus when it was not, during the same time period.
So, how are online businesses fostering shopper trust? We’ve curated some early best practices we’ve seen from merchants that have adopted Buy with Prime.
Can a smart mobility app propel Italy’s century-old railway?
When Gruppo FS Italiane set out to create a mobility app, it knew the variety of transportation options had to be as diverse as the landscape itself.
“It’s the story of Italy,” Danilo Gismondi, the Head of IT for FS Technology, told Industrious. “In a small area, we have all the problems of a big country—mountains, sea, urban, rural, different climates and different cultures.”
Within the first year of its summer 2018 launch, the Nugo app added more than 200 transportation providers to its platform. Together, they offer more than a dozen transit options, including bullet trains, subways, taxis, tour buses and ferries.
For banks, “hybrid cloud is the utopian path”
Cloud banking is now about value and strategy, not cost, says IBM’s Howard Boville.
With the financial services industry now moving aggressively onto the cloud, Boville sat down with Industrious to discuss what he’s learned over a decade of doing it from scratch.
Globetrotting is the best education for IBM’s Greg Land
A man’s career can lead him to a life of global exposure. Today, as IBM’s Global Industry Leader for Aviation, Hospitality and Travel Related Services, Land loves making deals across continents.
“At one point my siblings thought I was a CIA operative, because I’d go to a place like Johannesburg or Dubai on 24-hour notice.”
Personal Investing Basics
Until recently, maybe the only time you thought about the word “investment” was in your relationship. But if you’re slowly starting to realize that a simple savings account isn’t gonna bring that rich life, here’s a download on how you can consider investing your money.
Landscaping 101: Great Grass Alternatives
People say the grass is always greener on the other side and there may be some truth to the statement. Keeping a grass lawn healthy takes a lot of work!
Freeze Your Wedding Cake (And 5 Other Ways to Save Your Wedding Memories)
You’ve heard it before: Your wedding day is the most important day of your life. But with all that’s going on during your big day, how do you ensure you’ll be able to keep all of your memories for the future? Here are a few ideas to help you carry your memories and mementos with you for years to come.
Freaky Friday House Superstitions Debunked
Beware of the black cat! Whether you call them superstitions, old wives’ tales, or tall tales, there are so many spooky superstitions that have been passed down from generation to generation.
5 Questions I’m Shocked Marketers Can’t Answer
Warning: This article may give you déjà vu if you also work in social media marketing. Proceed with agreeable laughter.
Star Wars: Which Planet Should You Live On?
The following originally appeared on the CENTURY 21® Real Estate Blog
Have you ever imagined yourself wading through the swamps of Dagobah or traversing the lush forests of Endor? The galaxy far, far away has a wide array of settings which has thrilled fans for decades. To celebrate the release of the latest chapter in the Star Wars saga, we’ve devised a quiz that will tell you what Star Wars planet you would fare best on.
The 5 Social Media Commandments for Launching a Campaign
You've spent what seems like forty days and forty nights wandering around the details of a social media marketing campaign launch, and now you're ready to set forth a plan. Marketers all dream of getting major attention from their hard work, but consider taking a screenshot of this list on your tablet and heeding these warnings. Otherwise, your campaign will not live the full life it deserves once set in motion.
Avoid These Social Media Strategies in 2016
What can we learn from this past year as we plan our 2016 social media strategy? What mistakes must brands avoid?