Buy with Prime’s Shopify integration marked a major expansion for the product, removing a key barrier for merchants and opening the door to broader adoption. To support the launch, the integrated campaign targeted both existing merchants and prospective new customers across email, social media, web, sales enablement, account-manager outreach, and live events. The launch culminated in an onstage conversation featuring Shopify, Buy with Prime, and early adopter bareMinerals, helping bring the new integration to life through a real merchant success story.