IBSchek is an non-invasive test that confirms Irritable Bowel Syndrome. An analysis of the social landscape confirmed that this affliction didn’t have to be serious or sad. Users are willing to lightheartedly talk #IBSproblems, #IBStips, and other popular topics. We approached the call to get tested with optimistic and lighthearted content around the IBS-patient’s lifestyle. Fun videos, images, and quick tips sparked conversation around living with IBS over key holidays and events.